Write for an Academic Discussion

Write for an Academic Discussion

TOEFL Essentials Writing Sample Write for an Academic Discussion

Instructions Your professor is teaching a class on business. Write a post responding to the professor's question. In your response you should:

express and support your personal opinion .

make a contribution to the discussion

An effective response will contain at least 100 words.

Teacher: We are all exposed to a lot of advertising, especially on the internet. And of course businesses spend a lot of money to create and distribute advertising. Before next class, I would like for you to discuss this question: Is advertising just a way of manipulating people to buy things they do not need, or is it an important source of information that helps people make informed consumer decisions?

Student A: I don't think most people consider ads to be valuable. I read that in just one one year, from 2018 to 2019, the number of computers, tablets and and mobile phones using ad blockers increased from 142 million to 615 million.

Student B: People can find out a lot about products from advertising There's plenty of evidence that people usually begin the process of making a big purchase by looking at ads and reviews. I have to go to another class right now, but I'm going to post later about an advertisement that gave me a lot of useful information.

I think advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages.